GEO — Generative Engine Optimization
GEO is the framework that explains how a company becomes citable in answer systems during B2B decision-making. It does not replace SEO: it operates on a different layer — information structure, terminology consistency and the ability of content to be used inside generated answers.
Why SEO is no longer enough
Search engines return a list of links. Answer systems return a selection. In that selection, only a few companies appear — those whose information is structured in a way that can be processed, synthesized and cited.
The criterion is no longer ranking, but the ability of content to be used when the system builds the answer.
The four phases of the framework
Citability audit
Analysis of presence in answer systems and mapping of relevant queries for the sector. Identification of structural gaps that prevent content from being selected and cited.
Information restructuring
Organization of products, content and definitions so they can be interpreted by systems. Alignment of terminology and creation of a consistent information base.
Presence Share development
Progressive construction of presence in generated answers on relevant queries. The objective is not traffic, but inclusion in the initial supplier selection.
Monitoring and adaptation
Measurement of Presence Share and continuous adjustment of the information structure as answer systems evolve.
Presence Share
The percentage of relevant answers in which the company is cited. It does not measure traffic, but presence in the phase where buyers build their shortlist.
Key concepts
Full definitions in the GEO Glossary GEO Glossary →