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From findable to citable — When decisions are born from Artificial Intelligence

The first Italian manual on the GEO framework for industrial B2B. Written for marketing directors and commercial managers of Italian manufacturing companies who want to understand — and manage — their visibility in generative systems.

Not a book about the future of AI. A book about a present problem: your buyers are already using ChatGPT to build their supplier shortlist. The GEO framework explains how this mechanism works and how to position yourself in a structured, measurable, repeatable way.