Presence Share in the Answer (QPR)
The core GEO metric: the percentage of relevant decision queries in which a company appears inside generative-system answers.
Presence Share in the Answer, or QPR, measures the percentage of relevant decision queries in which a company appears inside generative-system answers.
It captures exactly what traffic and rankings do not capture: visibility at the moment in which alternatives are formed before the buyer starts navigating websites.
Formula
QPR = (number of queries in which the company appears / total tested queries) × 100
A QPR of 40% means the company appears in four out of ten relevant decision answers. A QPR of 0% means total absence from the tested AI answers, regardless of how strong SEO visibility may look.
How to build the query set
- Decision-oriented — the query must reflect how a buyer compares alternatives, not a generic search keyword.
- Real — the wording should come from actual sales conversations and technical evaluations.
- Comparable over time — the same set should be reused in monitoring cycles so change is measurable.
How to interpret it
A QPR of 0% means total absence from the tested AI answers. A QPR of 40% means the company appears in four out of ten relevant decision answers. Improvement can usually be observed in weeks if the intervention is structural.
Why the query set matters
A bad query set produces a bad measurement. If the queries are too generic, too informational, or different at every cycle, QPR becomes impossible to compare and operationally useless.
Strategic role
QPR is the main outcome metric of GEO because it measures whether the company is actually present when generative systems shape the shortlist.
Check your presence
Does your company appear in AI answers when buyers search for suppliers in your sector?
Enter your sector and product. The tool generates the real decision queries your buyers use on ChatGPT and Perplexity and shows where you appear - and where you do not.
Test your Presence Share in 5 minutesThe full method to work on structural citability is explained in Dentro la Risposta.
Learn moreFurther reading
Findable vs citable: the distinction that changes B2B marketing
Findable and citable are not synonyms. In B2B marketing with generative systems, findability governs access to traffic; citability governs entry into the initial selection.
B2B supplier selection happens before navigation
In the B2B funnel with generative systems, alternatives are built before the buyer opens a single website. The decisional filter is no longer ranking: it is structural citability.