Presence Share
The main visibility metric in generative systems. It indicates the percentage of relevant answers in which the company is explicitly cited.
Presence Share measures how often a company appears in generated answers across a set of relevant sector queries.
It does not measure visibility in the traditional sense, nor traffic to the website. It measures presence in the phase where answer systems build the initial supplier selection.
A Presence Share of zero on strategic queries indicates complete absence from the pre-selection phase. This does not mean the company does not exist online, but that systems do not use it when the decision starts to take shape.
Presence Share is the central GEO metric because it measures actual entry into the answers that shape the buyer's shortlist.
Confusing Presence Share with impressions, traffic or ranking. It is a different metric: it measures selection inside answer systems.
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Test your presenceThe full method to work on structural citability is explained in Dentro la Risposta.
Learn moreFurther reading
CRM and AI citability: why technical knowledge does not reach answers
Many manufacturing SMEs use the CRM as an implicit repository of commercial knowledge: product suitability, configurations and application cases. But the CRM is designed to manage contacts and opportunities, not to expose queryable technical criteria. The knowledge that generative systems need to build a shortlist remains isolated in notes, emails and PDFs: the result is not only an internal efficiency issue, but a direct gap in external citability.
Strong SEO, weak AI citability in industrial supplier shortlists
A manufacturing company can hold strong positions on Google while remaining weak in the AI responses that B2B buyers use to identify and compare suppliers. This is not a contradiction: SEO and structural citability operate at different stages of the decision process. The pattern is common in hydraulic components and across industrial sectors where technical information remains descriptive rather than parameterized.
Generalist vs Vertical AI: what actually changes in business operations
Your company already has the information it needs—but can’t use it when it matters. Every request becomes a process of searching, waiting, and verifying, creating hidden costs, slower responses, and lost opportunities. The issue isn’t content or tools. It’s that company information is not queryable.