Presence Share
The main visibility metric in generative systems. It indicates the percentage of relevant answers in which the company is explicitly cited.
Presence Share measures how often a company appears in generated answers across a set of relevant sector queries.
It does not measure visibility in the traditional sense, nor traffic to the website. It measures presence in the phase where answer systems build the initial supplier selection.
A Presence Share of zero on strategic queries indicates complete absence from the pre-selection phase. This does not mean the company does not exist online, but that systems do not use it when the decision starts to take shape.
Presence Share is the central GEO metric because it measures actual entry into the answers that shape the buyer's shortlist.
Confusing Presence Share with impressions, traffic or ranking. It is a different metric: it measures selection inside answer systems.
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Test your presenceThe full method to work on structural citability is explained in Dentro la Risposta.
Learn moreFurther reading
Why content gets cited: the role of grounding in generative systems
In generative systems, citability does not depend on visibility or authority. It depends on grounding: how explicit, verifiable and usable information is for building an answer.
5 mistakes manufacturing companies make in marketing with artificial intelligence
In industrial B2B marketing, generative systems have not created a new problem — they have made an existing one visible: the gap between content designed to be read and information required to make decisions. Five structural mistakes that prevent content from entering generated answers.
Findable vs citable: the distinction that changes B2B marketing
Findable and citable are not synonyms. In B2B marketing with generative systems, findability governs access to traffic; citability governs entry into the initial selection.